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Benefits of digital marketing over offline marketing:

~OPTIMIZATION:

In digital marketing, we can optimise our ads in real-time. For example, we can change the creative instantly if it's not working we can change the copy or targeting but in offline once the Ad is aided it cannot be changed. But in digital marketing, we can optimise it according to the performance.

~INVESTMENT:

Investment in digital marketing is low as compared to offline. Digital marketing can be done with low-investment businesses also but offline advertising costs a lot.

~MEASUREMENT:

Digital marketing can be measured on many levels such as impressions, clicks, and conversions where as in offline we cannot measure to such levels.

~CUSTOMISATION:

In offline advertising we cannot customise we are supposed to make one Ad for one particular channel but in digital marketing we can be as many Ad campaigns for different audiences at same time and we can make different Ad for different time.

For example, we can customise ads for males and females, Ads for the morning, Ads for the evening, etc., but we cannot customise ads to this extent in offline.

~TARGETING:

We can target on many levels in digital marketing even area-wise but in offline it's not possible.

~GLOBALIZATION:

In offline it's very difficult to advertise globality due to operations and policies but in digital marketing, we can advertise whenever we want.

~COMMON OBJECTIVES OF DIGITAL MARKETING IN COMPANIES:

•Awareness: impression, reach.

•Engagement: views, app instalments, traffic to the website.

•Conversions: reach, sales, in active audience.